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July 25, 2006
Battle Of The Virtual Offices
A look at new competition to Microsoft Office
and how it's marketed to the small office/home office market.
But there is a catch, it’s called “cost of sale.” Essentially, because the SMB market can include SoHO (small office, home office) or single proprietors, this market is not only very cost conscious, but the sale has to essentailly be a “no touch” sale, in other words, a very low cost sales process. The cost of acquiring customers also has to be low.
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Posted on July 25, 2006 02:39 PM by small 256.
Filed in Office Max! under small office home office.
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