Office Max!

What else did he think differentiated the blogsphere from tradition websites? Forgiveness. Readers know that bloggers are writing quickly and may say things that given more time, and reviewers, might be changed or toned down a bit. Readers forgive typos. Also, blog authors tend to reference other blogs – saying in essence, go look at what someone else has to say about this topic. You would not expect Home Depot or Staples to tell you to go check out Lowes or Office Max.