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Click through for the list of 15 things that create meaning in marketing.

Steve Diller, Nathan Shedroff, and Darrel Rhea have written a book - "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences" - that really targets a deep issue in our lives - meaningful customer experience. How we experience our engagements with brands, and the business people delivering those brands, shape much of our daily lives. It can turn our day sour, or make our day smooth. We wish we could have more meaningful experiences when we come in contact with our suppliers and our providers of things we need or use. How often do you have a meaningful customer experience?

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