Office Max!

There is a deluge of media portals that have opened up recently. General news channels like NDTV and Zee News have also sprouted business channels like NDTV profit and Zee Business to compete in the business news space with CNBC-TV18. With all this activity in the TV space, radio and print are not far behind. With the recent legislation of allowing more private FM players into the market, maybe we will soon have a city based radio news channel as well. The print media has seen brand new papers like Mumbai Mirror and DNA in Mumbai and the entry of Hindustan Times into the Mumbai market. With the economy of Bangalore, Chennai and Hyderabad also booming, it won’t be long before many news papers start making a foray into these markets as well. Finally, the greatest revolution in news media is going to be in the internet space with the Blogosphere gaining popularity as in your face kind of journalism. The plethora of ideas and vastness of the coverage that the Blogosphere is made up of cannot be ignored. With the world moving towards a pod-casting, RSS- Really Simple Syndication and Push Button Publishing kind of a market, the content is not only going to get diverse, but also very customer specific.