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July 09, 2005

Principles of Franchising

Good post on the history of franchising and its benefits.

By the late 1960’s the success of franchise companies like KFC and McDonalds were well known. KFC is credited with creating hundreds of millionaires through its franchise program, and McDonalds produced at least as many of the new wealthy. All this success legitimized franchising and fueled the fantasies of aspiring as well as existing entrepreneurs. Adding fuel to this fire was the growing impact franchising has on the U.S. economy, now accounting for over 40% of all retail sales.

 

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HISTORIC & ECONOMIC PRINCIPLES OF FRANCHISING

Posted on July 9, 2005 07:43 PM by accoun250.
Filed in Office Max! under accounting.
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