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June 04, 2005

Retail: The Thrill Of The Hunt

office max office supplies calculators and more Here's a way to turn office supply shopping into a game.

If you are a retailer, you should think about this. Yes, you still have to appeal to the majority of people who are soberly looking for chairs and office supplies. But you can also appeal to enthusiastic impulse buyers with a timely hook, a sample sale angle that makes customers feel you're putting them in the know, and they have to act fast to scoop their fellow shoppers who have less of the "trained eye." The thrill of the hunt that you give them will keep them coming back.


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The Thrill of the Hunt Affects Retail

Posted on June 4, 2005 10:26 AM by Office61.
Filed in Office Max! under office supplies.
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