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April 22, 2005
I love Muji
Maybe some tips for U.S. retailers in the way Muji markets:
Once every couple years I make my way to Europe for vacation, and the past few times i've made it a point to stop by a Muji outlet whenever I do. I love Muji. While the IKEA experience is built to disorient you and trick you into overspending, Muji stores are small and well organized. When you enter the store you see three distinct sections - office supplies, home and kitchen furnishings and clothes. It's easy to find everything you want, nothing is overpriced, and everything is stylish and well made.
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Posted on April 22, 2005 10:51 AM by Office61.
Filed in Office Max! under office supplies.
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